Social Commitment As Enterprise Policy
Is aware of all this Directive Soft, a company dedicated to the implementation of Compiere open source ERP and makes it clear through concrete action. The director of the Department of Advertising and Corporate Image Company, Jenny Guillen, in the interview given to Miguel Egido for the special "Social Work and CSR" DIGITAL OPINION magazine, has revealed the high degree of relevance that have social responsibility policies within Directive Soft. So, has expressed his belief that to provide a full service company must integrate its technological mission of the social commitment reflected in policies and integrated programs to communities where it operates.
One of the projects undertaken by the company has been developing the website of the Association of Down Syndrome Alicante with the intention of thereby contribute to the dissemination and promotion of the work of this association and the collection of donations through sensitization. This is a work aimed at building the common good that Directive Soft supports and which is identified as Miss said. Guillen.
Furthermore, Directive Soft has created the website of the Blood Donor Association of the Province of Alicante, driving, thus, a joint initiative aimed at promoting blood donation and donor recruitment and currently still works with them in various projects. Moreover, the company put its collaboration in the program check Entrepreneurship at the University Miguel Hernández (UMH) Elche, providing 20 scholarships for the completion of an online course for entrepreneurs, thus showing their support charitable initiatives aimed at developing education and culture.
In assessing the social and economic return that this type of action reported to the company, Jenny Guillén has pointed out that those initiatives have been based on ethical values and corporate philosophy of the company, while they have constituted an effective return on regard to corporate reputation, media presence and dissemination of corporate identity, issues that necessarily involve the knowledge and dissemination of the services provided by the company.
On the Corporate Social Responsibility as a concept, the director of the Department of Advertising and Corporate Image of Directive Soft said that it is rapidly evolving, taking on a new dimension by the special interests involved. Considers that must go hand in every mission and corporate vision as an ethical duty must, to the extent that the reality of each company allows. It goes further when he states that "no longer speaks only of corporate social responsibility, but also the Social Responsibility of Civil Society, which has the duty to identify and find solutions to problems of public interest."
Looking ahead, make clear its position on the maintenance of initiatives like those mentioned in the Communication Plan of the company as part of the engagement policy of solidarity and altruism of it.